DISCOVER
THE POWER OF SERUMS
Face Serums are the true agents of change when it comes to improving the look and feel of skin. They are a powerful tool you can draw on to boost your efforts and hasten results.
The best-in-class feature a higher (and correct) concentration of active ingredients and are typically lighter in texture than moisturisers, to allow molecules to optimally penetrate and go to work on skin. The percentage of active ingredients in serums is higher than in other skincare products, which explains why serums tend to be more expensive than, say, a basic moisturiser.
The good news is, a little serum goes a long way - you only need a small amount to see the benefits. These “smart bombs” of skincare are the concentrated formulas you need to address skin solutions.
SERUM VITAMIN A +
VITAMIN A - WHAT IT DOES & WHY
Sometimes it’s the smallest changes that have the biggest impact. If premature lines, pigmentation, acne, scarring or dull, lifeless skin is a concern for you, a single skincare ingredient could make all the difference.
We’re talking about Vitamin A, an essential nutrient that powerfully supports skin health by stimulating the production of new skin cells.
How Vitamin A Benefits Skin
Vitamin A boosts the rate of cell turnover in skin to:
* Improve tone and texture
* Exfoliate dead surface cells to reveal fresh, glowing skin
* Fight acne by decreasing oil production
* Help smooth lines while also preventing new ones from appearing.
Talk about multi-purpose.
There is another, all-important benefit to Vitamin A. As we age, skin gets thinner. with less bounce and elasticity. Vitamin A counters this by expanding skin cells to restore thickness and strength.
In fact, a 2015 study found that just four weeks of Vitamin A topical treatments increased skin thickness, with a significant reduction in facial lines after 12 weeks.
The Best Form of Vitamin A for Skin
First of all, let’s talk terminology.
Vitamin A is also known as retinol and the term “retinoids” refers to the various molecules derived from Vitamin A. Retinoids, including retinyl palmitate and retinoic acid, are manufactured forms of Vitamin A that are used in skin creams and serums.
Of these, retinoic acid - available on prescription from doctors and dermatologists - is most effective when it comes to treating skin, but side effects can include peeling, redness and sun sensitivity.
Now, what if we told you that you could get all the skin-boosting benefits of retinoic acid, minus the irritation?
Introducing hydroxypinacolone retinoate (HPR) - a next-generation form of Vitamin A. It works in a similar way to the prescription retinoic acid, without causing irritation, and it also happens to be the active ingredient in Mx Skincare Cosmeceutical Serum Vitamin A+.
There you have it - a safe, effective and non-irritating form of Vitamin A.
Maximising the Benefits of Vitamin A
Introduce a Vitamin A serum into your regime at night, when skin is in repair mode and most receptive to nutrients. Vitamin A is proven to improve the visible signs of ageing, but also works as a preventative. That means even 20-something skin will benefit from an evening dose of Vitamin A.
Apply about a pea sized amount (less is more when it comes to Retinols) to a cleansed face, neck and decolletage avoiding direct contact with immediate eye area and eyelids. Wait a few minutes before applying Moisturiser. Use twice weekly for the first week and slowly increase to every night as skin adjusts. This can take a week or two. After that, go right ahead and use every night to optimise results.
Daytime application of Vitamin A is not recommended as skin is more sensitive to UV rays. You should always use an SPF sunscreen during the day when using vitamin A. And finally, despite the low risk posed by topical Vitamin A, it is generally recommended that pregnant women, or those planning a pregnancy, avoid use.
SERUM VITAMIN B3 +
WHY ADD VITAMIN B3 TO YOUR SKIN?
When it comes to skincare superstars, they don’t come much brighter than Vitamin B3. Also known as niacinamide, nicotinamide and niacin, this water-soluble vitamin offers multiple benefits when it comes to skin health.
For everything from blemishes and redness to pigmentation and premature lines, Vitamin B3 is a miracle worker and here’s why.
How Vitamin A Benefits Skin
Vitamin A boosts the rate of cell turnover in skin to:
* Improve tone and texture
* Exfoliate dead surface cells to reveal fresh, glowing skin
* Fight acne by decreasing oil production
* Help smooth lines while also preventing new ones from appearing.
Talk about multi-purpose.
There is another, all-important benefit to Vitamin A. As we age, skin gets thinner. with less bounce and elasticity. Vitamin A counters this by expanding skin cells to restore thickness and strength.
In fact, a 2015 study found that just four weeks of Vitamin A topical treatments increased skin thickness, with a significant reduction in facial lines after 12 weeks.
The Best Form of Vitamin A for Skin
First of all, let’s talk terminology.
Vitamin A is also known as retinol and the term “retinoids” refers to the various molecules derived from Vitamin A. Retinoids, including retinyl palmitate and retinoic acid, are manufactured forms of Vitamin A that are used in skin creams and serums.
Of these, retinoic acid - available on prescription from doctors and dermatologists - is most effective when it comes to treating skin, but side effects can include peeling, redness and sun sensitivity.
Now, what if we told you that you could get all the skin-boosting benefits of retinoic acid, minus the irritation?
Introducing hydroxypinacolone retinoate (HPR) - a next-generation form of Vitamin A. It works in a similar way to the prescription retinoic acid, without causing irritation, and it also happens to be the active ingredient in Mx Skincare Cosmeceutical Serum Vitamin A+.
There you have it - a safe, effective and non-irritating form of Vitamin A.
Maximising the Benefits of Vitamin A
Introduce a Vitamin A serum into your regime at night, when skin is in repair mode and most receptive to nutrients. Vitamin A is proven to improve the visible signs of ageing, but also works as a preventative. That means even 20-something skin will benefit from an evening dose of Vitamin A.
Apply about a pea sized amount (less is more when it comes to Retinols) to a cleansed face, neck and decolletage avoiding direct contact with immediate eye area and eyelids. Wait a few minutes before applying Moisturiser. Use twice weekly for the first week and slowly increase to every night as skin adjusts. This can take a week or two. After that, go right ahead and use every night to optimise results.
Daytime application of Vitamin A is not recommended as skin is more sensitive to UV rays. You should always use an SPF sunscreen during the day when using vitamin A. And finally, despite the low risk posed by topical Vitamin A, it is generally recommended that pregnant women, or those planning a pregnancy, avoid use.
SERUM VITAMIN C +
LIFE’S BRIGHTER WITH VITAMIN C SERUM
Sun damage, blemishes, lines or loss of firmness talking the glow out of your skin?
We’ve got two words for you: Vitamin C. Put this powerhouse antioxidant on active duty and your skin will love you for it.
For noticeable results, choose a Vitamin C-based serum, scientifically formulated to penetrate the deeper layers to energise skin at a cellular level.
How Vitamin A Benefits Skin
Vitamin A boosts the rate of cell turnover in skin to:
* Improve tone and texture
* Exfoliate dead surface cells to reveal fresh, glowing skin
* Fight acne by decreasing oil production
* Help smooth lines while also preventing new ones from appearing.
Talk about multi-purpose.
There is another, all-important benefit to Vitamin A. As we age, skin gets thinner. with less bounce and elasticity. Vitamin A counters this by expanding skin cells to restore thickness and strength.
In fact, a 2015 study found that just four weeks of Vitamin A topical treatments increased skin thickness, with a significant reduction in facial lines after 12 weeks.
The Best Form of Vitamin A for Skin
First of all, let’s talk terminology.
Vitamin A is also known as retinol and the term “retinoids” refers to the various molecules derived from Vitamin A. Retinoids, including retinyl palmitate and retinoic acid, are manufactured forms of Vitamin A that are used in skin creams and serums.
Of these, retinoic acid - available on prescription from doctors and dermatologists - is most effective when it comes to treating skin, but side effects can include peeling, redness and sun sensitivity.
Now, what if we told you that you could get all the skin-boosting benefits of retinoic acid, minus the irritation?
Introducing hydroxypinacolone retinoate (HPR) - a next-generation form of Vitamin A. It works in a similar way to the prescription retinoic acid, without causing irritation, and it also happens to be the active ingredient in Mx Skincare Cosmeceutical Serum Vitamin A+.
There you have it - a safe, effective and non-irritating form of Vitamin A.
Maximising the Benefits of Vitamin A
Introduce a Vitamin A serum into your regime at night, when skin is in repair mode and most receptive to nutrients. Vitamin A is proven to improve the visible signs of ageing, but also works as a preventative. That means even 20-something skin will benefit from an evening dose of Vitamin A.
Apply about a pea sized amount (less is more when it comes to Retinols) to a cleansed face, neck and decolletage avoiding direct contact with immediate eye area and eyelids. Wait a few minutes before applying Moisturiser. Use twice weekly for the first week and slowly increase to every night as skin adjusts. This can take a week or two. After that, go right ahead and use every night to optimise results.
Daytime application of Vitamin A is not recommended as skin is more sensitive to UV rays. You should always use an SPF sunscreen during the day when using vitamin A. And finally, despite the low risk posed by topical Vitamin A, it is generally recommended that pregnant women, or those planning a pregnancy, avoid use.
CUSTOMISE YOUR SKINCARE WITH COSMECEUTICAL VITAMIN SERUMS
