The skin is the largest organ of our body and ages the same way as every other organ does. The visible signs of ageing begin to appear when skin starts to lose collagen and elastin. These proteins, responsible for skin firmness, structure and elasticity, decrease as we age in a process known as elastosis, triggered by hormonal changes and other factors.

Collagen production naturally slows from age 25, and a loss of elasticity usually becomes visible in the 30s. Elastosis is unavoidable, but there are ways to slow the process in skin and retain a youthful firmness.

If you are experiencing a loss of skin firmness and elasticity, you need a skincare solution scientifically formulated to help keep skin fit, toned and taut and terrific.