Elasticity is what makes skin bounce back into place when you press it. Here’s how to keep skin fit, toned and taut for longer.
WHAT IS SKIN FIRMNESS AND ELASTICITY AND WHY IS IT IMPORTANT?
Growing older is a privilege, but it has consequences for skin. The most obvious? Sagging, fine lines and wrinkles. These visible signs of ageing begin to appear when skin starts to lose collagen and elastin. These proteins, responsible for skin firmness, structure and elasticity, decrease as we age in a process known as elastosis, triggered by hormonal changes and other factors. Sun damage, pollution, a poor diet and sleep deprivation can all speed up the process.
Collagen production naturally slows from age 25, and a loss of elasticity usually becomes visible in the 30s. Elastosis is unavoidable, but there are ways to slow the process in skin and retain a youthful firmness.
KEY INGREDIENTS TO IMPROVE SKIN ELASTICITY
Vitamin A is the gold standard when it comes to stimulating collagen production, the scaffolding that keeps skin taut and firm. The powerhouse active ingredient has been scientifically proven to speed up cell turnover, which means it helps the skin to repair faster and reduces the appearance of fine lines and wrinkles.
Vitamin B3 also stimulates collagen production and has been proven to treat fine lines. Keeping skin strong and hydrated, B3 strengthens the moisture barrier to increase hydration levels in skin.
For further skin renewal benefits, include Vitamin C in your morning routine. This powerful antioxidant combats free radical damage and boosts UV protection. It also brightens (and evens) skin tone and helps to stimulate collagen and elastin production.
Finally, be sure to include hyaluronic acid (HA) in your daily skincare routine. HA is a naturally occurring substance in the skin classified as a ‘humectant’ which means its job is to keep things moist. Each tiny molecule is capable of holding 1000 times its weight in water, so supplementing your skin’s HA levels is one of the most effective ingredients in keeping the skin hydrated, which in turn creates a full, plump appearance.