These “smart bombs” of skincare are the concentrated formulas you need, to achieve the complexion you’ve always wanted

You cleanse, moisturise, exfoliate and never leave home without sunscreen. Safe to say, you are nailing the basics. But when it comes to addressing specific skin concerns or goals, a more targeted approach is often required. Maybe pigmentation and dark patches are an issue? Or are you looking for brighter skin? Firmer skin? Fewer lines? All of the above? Using one or more face serums is how you customise your skincare to achieve the results you desire.

What is a face serum?

Serums are the true agents of change when it comes to improving the look and feel of skin. They are a powerful tool you can draw on to boost your efforts and hasten results.

The best-in-class feature a super-high concentration of active ingredients and are typically lighter in texture than moisturisers, to allow molecules to optimally penetrate and go to work on skin. The percentage of active ingredients in serums is higher than in other skincare products, which explains why serums tend to be more expensive than, say, a basic moisturiser. The good news is, a little serum goes a long way – you only need a small amount to see the benefits.

Which face serum is right for me?

Finding your soulmate serum (or serums) starts with identifying your skin goals or concerns. Want to brighten up? Go for a Vitamin C serum. Got dry skin? Or struggling with redness, inflammation or blemishes? A healing Vitamin B serum will be your best friend. Looking to reverse sun damage, blur scarring, smooth lines and restore elasticity? It’s multi-talented Vitamin A to the rescue.

Do keep in mind that serums are also a fantastic preventive measure when it comes to keeping skin in glowing form. For example, incorporating Vitamin A, B and C serums in your daily skincare routine from your 20s can strengthen skin and heighten protection against free radicals that cause premature ageing. Think of serums as an investment in the future of your skin.

Where does a serum fit into my skincare routine?

Many serums can be applied both morning and night, though Vitamin A-based treatments are recommended for night use only as they can make skin more sun-sensitive.

Apply serum over cleansed skin, under moisturiser, to seal in the active ingredients and maximise benefits. By introducing a serum (or two) to your skincare regimen, you will be adding an extra step but, as they say, nothing ventured, nothing gained.

Are you ready to see a real difference in your skin? Experience the benefits of Mx Skincare’s science-backed serums with the Mx Skincare Results Pack.